Board of Trustees

Brian Cook - Chair
Executive Director

Brian Cook is a highly experienced sports administrator, with 30 years at the helm of AFL clubs, including 9 at West Coast and 21 at Geelong.  Cook is the equal longest serving CEO in the history of the league. He sits on the Geelong Football Club Board and is Chairman of the Geelong Football Club Limited Foundation Board

Values-based leadership being Cook’s legacy, he is a life member of the AFL and the Geelong Football Club and was awarded the Australian Sports Executive of the Year by the Confederation of Australian Sport in 2007. He was presented with the Australian Sports Medal by the Prime Minister in 2001 named as the Eunice Gill award winner for services to coaching at a national level in 1994.

In 2013 Cook completed the Advanced Management program at Harvard Business School. He also has a background in education, holding a Master of Education from the University of Western Australia and a Bachelor of Education from Deakin University. 

Cook was appointed Chair of the Barwon Health Foundation Board in 2017, one of nine Health Service Chair appointments charged with overseeing and managing major Victorian hospitals, ensuring high quality care. He is an Ambassador for Wombat’s Wish, an organisation whose purpose is to support children who have lost a parent. Cook is a Male Champion of Change, a movement dedicated to gender equity and an Adjunct Professor at Deakin University. 

Craig Drummond

Non-Executive Director

Craig Drummond led Medibank Private Limited as Chief Executive Officer between 2016 and 2021. Medibank Private Limited is a leading private health insurer, with 40 years of experience delivering better health to Australians.

Craig has had over 30 years’ experience in the financial sector – Group Executive Finance and Strategy at NAB from 2013 to 2016; Bank of America Merrill Lynch as Chief Executive Officer and Country Head from 2009 to 2013. And previous to that Goldman Sachs JB Were (1986 to 2009), in various roles culminating in Chief Executive Officer.

Craig graduated with a Bachelor of Commerce, FCA from the University of Melbourne in 1981. He completed the Advanced Management Program at Wharton University in 2001. Craig is a Senior Fellow of the Financial Services Institute of Australasia and is a Chartered Accountant. 

Craig is a non executive director of Transurban Limited and Australian Foundation Company Limited, a Governor of the Ian Potter Foundation and a former director of The Florey Institute of Neuroscience and Mental Health.

Craig loves the serious impact that the Geelong Cats has on the community, both through the consistently high performance of its elite sporting teams and through its impactful broader community programs. 

Rob Threlfall
Non-Executive Director

Rob is a born-and-bred Geelong local. Rob is a highly skilled business executive with over twenty years of senior experience in finance management, business strategy & planning, human relations, governance, fundraising and sports infrastructure funding and project delivery. Rob is a registered CPA and a Graduate of the Australian Institute of Company Directors.

Rob founded AQtive Business Consulting in 2015, specialising in “the business of sport”, strategic philanthropy, contract senior management, business strategy & planning and executive business coaching.

Rob previously held senior executive positions at Newcrest Mining Ltd and the Geelong Cats. At the Cats, Rob proudly held the role of General Manager - Finance & Administration and Company Secretary from 2000 - 2014, and General Manager - Major Projects and Foundation Director in 2014 - 2015.

Robert is heavily involved in Geelong-based organisations. He is a Director at Geelong Connected Communities coordinating a 24/7 grants program supporting organisations in need throughout the Geelong region, Deputy Chair of Anam Cara House Geelong providing best practice hospice services that care, respect and support our Greater Geelong community and Vice President of St Joseph’s Football & Netball Club.

Gareth Andrews

Gareth Andrews is a Geelong-born former player who played 167 senior games with the Cats and Richmond. He was a member of Richmond’s 1974 Premiership side and retired at the conclusion of the 1975 season. After retirement, Gareth maintained roles in football, including CEO of Richmond, football commentary and analysis and held the positions of Director and Vice-President at Geelong for 15 years. He is a Life Member of the Cats, Richmond and the AFL.

 In 1974 Gareth co-founded the VFL/AFL Players Association and was also President. He is still a Board Member of the AFLPA Injury and Hardship Fund to this day. He is a Life Member of the AFLPA.

Since 2013, Gareth’s career has continued within the Not-for-Profit sector. He established ‘Life Again’, a Registered Charitable Foundation that aims to empower men to make positive adjustments in times of change in their lives, as well as running successful programs connecting Indigenous men from the Outback with men from the cities.

Gareth has previously been Chairman of Lord’s Taverners Victoria, a charitable association supporting indigenous, disadvantaged, deaf and blind young people to play cricket. He was a Committee Member and subsequent Board Member of CASSE, an organisation working with Aboriginal adults and children at risk and showing them how to discover a sense of pride purpose and value.

 He is currently a Board Member of Project Rozana, an initiative that raises funds for the treatment of critically ill Palestinian children from the West Bank and Gaza at various major hospitals in Israel. Funds also pay for training of Palestinian doctors, nurses and therapists to help them build health capacity in their own communities. 

Greg Campitelli

Greg Campitelli is one of the most experienced marketing and fundraising professionals in Australia.

 He is Director of Campitelli Consultancy, which provides marketing and philanthropy services for the sports, not-for-profit and education sectors.

 With over 36 years’ experience, Greg’s company has worked with dozens of charities, schools and leading sports organisations across the country – developing and enhancing community relations; marketing plans; community engagement strategies; bequest and major gifts programs; and major capital fundraising appeals.

 He is co-founder of Enquiry Tracker a new software product developed exclusively for the education sector. Greg is the publisher of the Catholic Schools Guide, widely acknowledged as the leading Guide to Catholic education in Australia.

 Greg was a long serving teacher and later Director of Development and Board member at one of Melbourne’s oldest Catholic colleges, CBC St Kilda.

Greg was Director of Development at International Centre for Eyecare Education where he was directly responsible for communications, marketing and fundraising.

 Greg was one of the key architects behind the creation of the global organisation Optometry Giving Sight. Greg was Managing Director of an SMS company used widely by the radio networks. He has produced numerous events and creative shows - in early years he worked as sound & picture editor and producer in Australia’s television and film industry.

Greg has spoken at many National and International Conferences; run professional development seminars; written numerous strategic fundraising plans and is passionate about creating transformational change.